For years the design-to-development handoff was a lossy translation. You'd design something pixel-perfect, write a spec, and watch 15% of the intent evaporate in implementation.
Closing the gap
Designing directly in a production tool collapses that gap. What you draw is what ships, with real layout constraints and real interactions baked in from the start.
Where each tool fits
I still explore and iterate in Figma — it's unbeatable for moving fast and thinking visually. But for client sites that need to go live quickly, building straight in Framer means the prototype is the product.
The fewer translations between idea and reality, the more of your intent survives.